Facts & Figures


Brazil, Côte d’Ivoire, Ghana  


Departments of Aboisso and Bouaflé




  • Parents
  • Teachers


  • School directors and teachers
  • School management committees
  • Community leaders




  • 5,291 parents reached
  • 100 teachers reached
  • Dropout rate decreased by 50% across all primary cycles
  • Learning in reading and math increased by 1 additional quarter within first and second grade
  • Grade repetition decreased by ⅓ within sixth grade


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About the project

Movva, the world’s first nudgebot start-up, launched the Eduq+ initiative in Brazil and Côte d’Ivoire. Eduq+ is a nudgebot, a technology product aimed at encouraging parents’ engagement in their children’s school life, focused on socio-emotional development.


Children in Cote d’Ivoire struggle to acquire basic literacy and numeracy skills. Improving learning is hard, particularly when teachers are often absent from the classroom, when families do not see the value of children staying in school, and when both teachers and families resort to physical punishment to discipline children and teenagers.


Eduq+’s nudges motivate families and teachers to take small steps toward adopting behaviors with the potential to enhance learning. Eduq+ sends 2 SMS or IVR messages per week to parents and teachers in Côte d’Ivoire to make the importance of education top-of-mind, encourage parents to be more involved in their children’s school life, and motivate and support teachers to show up in class and put best practices to use. Eduq+ also allows schools to communicate directly with parents through a tablet-based platform that enables effortless broadcasting of school memos and systematic communication with parents about children’s attendance and school performance. The Ministry of Education has access to dashboards that aggregate and visualize data and can predict in real-time which schools are more likely to experience dropouts or absenteeism.

In the short run, Eduq+’s nudges should make parents more involved in their children’s school life and more engaged in their development, as well as make teachers more motivated and able to improve their teaching practices. If these changes take place, in the medium run, children should feel supported by their parents and teachers, improve socio-emotional skills, and become more engaged in school activities, have higher attendance, and improve their performance. Finally, in the long run, Ivorian youth should have higher educational attainment, access better job opportunities, and act as responsible citizens in their communities, with a higher quality of life.

Results to date

During the pilot phase, Eduq+ has reached 100 teachers and 5,291 parents of 6,485 students across 100 schools in the regions of Bouaflé and Aboisso in Côte d’Ivoire. Nudges are sent in simplified French, Agni, Baoule, Gouro, Malinké, Mouré, and Yauouré. The impact evaluation conducted by Innovations for Poverty Action (IPA) found that student dropouts decreased by 50% across all primary cycles, learning in reading and math increased by 1 additional quarter within the first primary cycle, and grade repetition decreased by ⅓ within the last primary cycle. Building on these positive results, Eduq+ is conducting a second phase to fine-tune the messages based on lessons learned.

Scientific evidence

In an evaluation led by Stanford University, Eduq+ in Brazil has been shown to decrease grade repetition rates by ⅓ and increase literacy and numeracy proficiency by an additional quarter in school, generating 1,000% per dollar invested in government savings.

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